Three Big Challenges Of Improving Forecast Accuracy
1. Pipeline forecasts are largely based on intuition, not data.
Forecasts are based on the selling team’s “belief” that their deals will close, and are often exuberantly optimistic.
2. CRMs are full of rep-entered, incomplete data.
Reps don't want to spent their time entering data into the CRM, so they provide incomplete data. On top of that, the data they do enter paints the picture that will keep leadership satisfied.
3. The buying dynamic has changed.
Sales can no longer count on “the” decision maker committing the deal. Two, five, ten, even fifteen or more people must all agree to move forward. Today’s sales forecasts don’t represent the authentic intent of everyone on the buying team.
Why Are So Many SaaS Businesses Struggling To Grow Qualified Pipeline?
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Today's B2B Buyers Expect A B2C Experience.
B2B prospects expect the same self-service, content rich experience they’ve been conditioned to receive with B2C. They want to go at their own pace, to learn about your products before they engage sales, and want a light touch, quick response to their questions.
The Current Sales Approach Drives Buyers Away.
A rigid, step-by-step selling process frustrates early prospects who are not ready to talk to sales, making them unwilling to do discovery. And throwing more resources at early prospects makes the problem worse.
Businesses Are Not Using Their Product To Build Pipeline.
Early prospects expect a self-service, rich product experience to gather product knowledge before engaging sales. Withholding product information limits their ability to self-qualify and encourages them to seek other options.
Omedym Provides A New Approach To Improving Forecast Accuracy: Revealing Your Buyers' Authentic Intent
How We Do It
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Every prospect is known to the sales team, even the ones organically invited by their colleagues — no guesswork involved.
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Every single prospect interaction is captured and scored using an algorithm refined from millions of prospect activities.
- We aggregate these interactions at the person and buying team levels, so you know how engaged each person is in the process.
- We assign a statistical value to each account, so you know where to invest your time.
Why This Works
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We have perfected analytics around digital engagement, providing incredibly accurate scoring based on prospect behavior. Prospects tell you their likelihood to buy based on their level and type of engagement.
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These interactions reveal your prospects' authentic intent. Prospects search for topics they care about. They view content they’re interested in.
- Data validates this intent. We’ve refined our algorithm and scoring using AI to compare wins and losses against all prospect interactions. Insights come from massive amounts of authentic buyer data collected over a long period of time.
- Sales can anticipate what the prospect wants with 100% visibility into their actions.
The Value It Delivers: Base Your Forecasts On Buyer Data, Not Seller Intuition
Better Decision Making
With forecasts based on buyer behavior, leadership can make better, more informed decisions across the company.
Realistic Forecasting
We apply a dose of reality to exuberant sales forecasts. If prospects have high Omedym scores, they’re statistically likely to be good opportunities.
Leadership Visibility
Leadership sees everything. Top-down and bottom-up visibility. View everything in Omedym or access it from your CRM.
Revenue Predictability
Omedym data is obtained directly from prospects, giving you greater revenue predictability and understanding of the deals you can win.
Why Sales & Sales Enablement Pros Love Us
Simplicity
- Very easy for Sales reps to use - no training required. Log in and go!
- Sales reps can build personalized portals in under 60 seconds.
Fast Implementation
- Make use of your existing video and documents. No need to create anything new.
- New Omedym customers can be up and running in hours, not days or weeks.
Google-Like Search
- Buyers enjoy a walk-up, user-friendly interface that makes it easy to search and find the information they need inside your content.
- Buyer actions, including searches, content watched, and topics chosen, tell Sales reps what matters to buyers.
Lifecycle Engagement
- One deployment supports Marketing, Presales, Sales, and Customer Success.
- Omedym supports the entire customer lifecycle, from the first-touch on your website, to a closed-won deal, to onboarding and implementation.
Why Sales & Sales Enablement Love Us
Simplicity
- Sales reps go from zero to hero in one hour
- Reps can build personalized portals in under 60 seconds
Fast Implementation
- Make use of your existing MP4 (video) and PDF content - we call it everyday content. No need to create anything new.
- Be up and running in hours, not days or weeks
Google-Like Search
- Buyers search for whatever topic they want and find it inside your content.
- Buyers enjoy a walk-up, user-friendly interface that makes it easy to find the information they need.
- Buyer actions, including searches, content watched, and topics chosen, tell Sales reps what matters to buyers.
- Omedym provides an on-demand interactive demo to all of your website visitors.
End-To-End Support
- One deployment supports Marketing, PreSales, Sales, and Customer Success
- Omedym supports the entire customer lifecycle, from the first-touch on your website, to a closed-won deal, to onboarding and implementation.
- You can Design a Result-Oriented Website with top-notch Templates
- Over X+ Happy Marketers and Entrepreneurs have adopted the dew Free Theme
Over 50,000 buyer-centric digital sales rooms built! Hear why users love it.
"I like that I can provide one location for my clients to login to view documents that we've covered together as well as review the technology and services that are offered with my recommended solution. Omedym allows clients to review information in one location. This speeds up my sales process."
Jennifer P.
Senior District Manager
"Omedym solves the problem of getting multiple C-level people on a live demo, scheduling is the biggest problem with that. Omedym solves that as they can view the content at their leisure, even after hours if they choose."
Steve P.
District Manager Major Accounts
"Omedym helps my clients look at potential solutions at their leisure. It also helps them cover more of the basic questions via the portal that would take up valuable time in a live demonstration."