The Strategic Power of Video in B2B — And Why Most Sellers Still Get It Wrong

🎥 The Strategic Power of Video in B2B — And Why Most Sellers Still Get It Wrong

By the Omedym Strategy Team

Introduction

Video is everywhere in modern B2B — demos, intros, webinars, product walkthroughs — and for good reason. In a world of shrinking attention spans and rising buyer expectations, video is the most powerful medium for clarity, trust, and speed. But here’s the catch: most sellers still use it in ways that frustrate the buyer, not help them. At Omedym, we believe video doesn’t just need to be used — it needs to be made searchable, discoverable, and buyer-first.

Why Video Works for Today’s Buyer

Modern B2B buyers are:

• Time-starved
• Overwhelmed by content
• Looking for fast, high-signal answers

Video answers all of that:

• It’s how people prefer to learn. Over 70% of B2B buyers use video to make purchase decisions.
• It’s more engaging. Humans process visuals 60,000x faster than text.
• It builds trust. Seeing a real person explain a solution creates credibility and connection.
• It aligns with consumer habits. Buyers binge, skip, and search — just like they do with YouTube or Netflix.

Streaming Changed Everything — And Buyers Expect the Same

Think about how we consume TV today: we stream. We skip, jump ahead, rewind, and binge what we care about — on our terms. Compare that to traditional TV: fixed times, rigid programming, no control. Now compare that to the traditional B2B sales process: Buyers sit through scheduled demos, they’re walked through slides and pitches, they get what’s offered — not what they need. Buyers don’t want broadcast. They want streaming. They want access and control. And they expect your sales content to match.

Why Most Video Sharing Fails

Most sellers are already using video. But here’s the problem:

• Long-form recordings go unwatched — 45-minute demos are too much to rewatch
• Short clips create confusion — 20 snippets, but no clue which one matters
• No in-video search — buyers have no way to jump to what they want

So even though the content is there, the value is locked inside — and buyers don’t engage.

The Omedym Solution: Make Video Searchable and Useful

Omedym fixes the video friction by making every video searchable, contextual, and on-demand. Here’s how:

• Buyers type a question
• Omedym takes them to the exact moment in the video where it’s answered
• They can search across your entire video library — demos, webinars, calls, walkthroughs

It’s like having a search engine layered on top of your sales content — instantly useful, with zero friction.

Why It Works

With Omedym, video becomes:

• Useful — not just watched
• Searchable — like text, not TV
• Buyer-first — answers on demand
• Reusable — content becomes a living asset
• Insightful — know what buyers care about, not just that they clicked "play"

Final Thought

If you believe in video as the future of B2B selling, you have to ask: “Can my buyer actually use the videos I send them?” With Omedym, they can. We’re bringing the streaming experience to B2B sales, giving buyers control and sellers confidence that their best answers are always accessible.

Want to see it in action?